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Nov 06

For those of you running mobile websites you must be sure to check out the 35 Ways To Test Your Mobile Web Site article posted by Victor of Mobile Marketing Watch.

Excerpt:

“This is the third installment of the Mobile Marketing Starter Kit Series that I kicked off in July. All of these posts are filed under Starter Kit if you need to get caught up. The goal is to continue adding helpful resources for professionals in the mobile marketing community. There is no set order, if I write about a new topic I’ll generally issue it a new Chapter number. However, I may go back and install additional posts within a previous chapter or allow a guest writer to do that same.”

Check out the complete article below.
http://www.mobilemarketingwatch.com…

Oct 23

Looking to make some real cash with AdSense and WordPress? Well now you can using this easy to follow 10 step strategy. Thousands of webmasters are making cold hard cash online everyday using only WordPress and AdSense, so why aren’t you?

There is no good excuse as we are giving away our new eBook absolutely FREE!

stcfx-10-steps-to-blog-cash.zip

Sep 11

All webmasters have at least one thing in common. We want more traffic and higher SERPs (Search engine results positions) for our pages. Most of us are always searching for more ways to achieve this.

Search engine traffic is essentially free targeted traffic so it is important that your site be listed by them. Web directories are also great places to have your website listed. If you don’t have the time, or maybe you don’t know which search engines and directories you need to submit to, you can use a site submission service to do it for you. This type of service will save you a tremendous amount of time in getting your website out there.

Another method you can use to promote your website is to take advantage of a site review service. This sort of service will give you an article written about your website, product, or service along with relevant text links which will appear within that content. Service like Web Everything are really an effective way to build your backlinks and increase your SERPs.

Sep 10

If you own a website you are always looking for new ways to get the word out about it. You want to see more traffic coming to your site and you want to see your pages show up on, or near, the first page of search results.

If you are limited on time or you just don’t want to spend hours and hours looking for places to submit your website you might want to use a site submission service. Basically a site submission service will submit your website to a list of search engines and directories. Services like Web Everything have already built up a list of the best search engines and directories so they are able to complete the submissions with maximum efficiency.

Another way to promote your website is to use a site review service. Typically you are given a write up, or review, about your site along with appropriate links. You get in content links which will help you in both traffic and SERPs.

To best avail from adsense marketing campaigns, you need a cheaper but reliable web hosting service at the outset. You can avail from a reseller hosting plan also. In order to develop a good seo website, it’s necessary to become skilled at all the available effective internet marketing strategies to increase your targeted traffic.

Aug 09

Thats right, LatexChicken.com

When it comes to memorable site names this one takes the cake so to speak. As most webmasters already know there is great importance to a domain name.

When you are starting a website and selecting a domain name you MUST always consider its “brandability” and “uniqueness”. Now using LatexChicken.com as an example you can begin to understand what I mean. After reading this post you will remember the name, maybe giggle a bit but most importantly you will be curious .. so curious in fact that you will have to visit the site just to see what the heck its about.

Memorable domain names are only one of many ways to help peek interest in readers. You may however wish to move in a more content orientated direction if you are focused on a specific niche topic.

No matter what direction you choose to move in always remember there is great importance in choosing a domain name, it can be topic relevant, informative and even playful.

Aug 03

I came across an interesting tool this morning. The tool claims to tell you what your domain is worth.

Taking different aspects in to consideration the tool gives you a domain score which will represent the worth.

Lets play around with this a little bit and see what we come up with.

STCFX
Score: 311
Worth: $10,263.00

Google
Score: 23284
Worth: $898,552,844.00

Yahoo
Score: 32735
Worth: $1,523,846,985.00

Some nice looking numbers there! Ok lets try a forum that I frequent ..

DigitalPoint
Score: 1025
Worth: $1,030,125.00

Give it a try and let us know what your domain is worth!

Jul 15

When is the last time your web site had a check-up?

You’ve built a great site and put in place some SEO and submitted to a few directories and search engines, you manage to add a bit of fresh content now and then … things must be ok right? Wrong.

You must constantly be working with your web site if it is to ever succeed.

Like anything a web site needs to be cared for, people need check-ups, cars need check-ups, homes need check-ups and so do web sites.

Here is a list of things to get you started with what you should be checking up on and working at:

  • Sitemap
    Do you have one? Is it up to date?
  • Meta Tags
    Do you have them? Are they relevant to your sites topic?
  • Header Tags
    Are you using them? Are you placing keywords within your header tags?
  • Title Tags
    Are you using custom title tags? Does your site have custom title tags for each page using keywords relevant to the pages content?
  • Keywords
    Are you remembering to use your sites chosen keywords throughout your content?
  • In Bound Links
    Have you checked your sites back links recently? Are you continuing to build links in to your site?
  • Google & Yahoo
    When is the last time you submitted your sites sitemap? Has it been a month?
  • Social Bookmarking
    Have you signed up with at least one social bookmarking service? Are you remembering to bookmark all your sites pages?
  • Ping Service
    Is your site set up with a ping service? Have you checked to be sure its functioning properly?

This is only a short list of a web site check-up, I strongly advise webmasters give their site(s) a check-up at least once every 60 days.

Jun 10

A mailing list is the lifeblood of your online business. The old adage “the money is in the list” cannot be true enough — if you had a targeted list of prospects to contact each time you have a new product, you will be able to save a lot of effort by marketing it to your existing list of targeted prospects.

You can actually build up a targeted list of prospects that are interested in your products by offering a relevant download on your website. For example, let’s take a look at a very good example — apple.com. When you download the free iTunes and Quicktime software from their site, they will ask you to fill in an optional name and email form so that they can send you offers on songs that you can purchase via — guess where — iTunes!

In reality, you do not need to offer such a “heavyweight” download such as a full-feature software like iTunes.  You can attract prospects equally well with some quality freebies such as a simple report, a free wallpaper, and so on. The important thing is that your download offers enough value for the prospect to be willing to give away his/her own email address to get it.

However, slapping together a simple download and putting a link on your website won’t be enough to attract qualified prospects. You will have to do some homework in order for your lead-generating mechanism to work well for you.

First of all, you must place your download form prominently on your website. Preferably, dedicate a page to it and link to that page from every other page of your website. That way, there is no way your visitors cannot find the download page, and when they do, you’ll get some of them converted into your prospects!

Also, you have to put a little effort into promoting your download. Explain and elaborate on the values of the download, and why your visitors should download it. You might think why would anyone want to pass on a freebie, but most of your visitors would be too lazy to take the effort to download it because most of their downloads just sit on the hard-disk collecting virtual dust. It is hence important to show your visitors why they should download your freebie.

May 13

1. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.

2. Offer additional value on your website. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You can also advertise their books or videos, if these products relate to your industry and are not in competition with your own product.

3. You can allow customers to ‘opt in’ to get discounts and special offers. Place a link on your site to invite customers to ‘opt in’ to get a monthly newsletter or valuable coupons.

4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.

5. Add a link ‘Recommend this site to a Friend’ so that the visitor can email your website link, with a prewritten title, “Thought you might be interested in this”, just by clicking on it.

6. Brand your website so that visitors always know they are on your site. Use consistent colors, logos and slogans and always provide a ‘Contact Us’ link on each page.

7. Create a ‘Our Policies’ page that clearly defines your philosophy and principles in dealing with your customers. Also post your privacy policy as well so that clients know they are secure when they visit your site.

8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.

8. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.

9. Never spam a client, who has opted for newsletters, with unsolicited emails. Later if they decide they want to ‘opt out’ of the mailings, be sure you honor their request and take them off the mailing list. They may still come back if they like your products. But they will certainly not come back if you continue to flood their email box with mails they no longer wish to receive.

May 13

Just don’t focus on the home page, keywords and titles.
The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.

Understanding Your Target Customer
If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.

Does your website give enough contact information?
When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.

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