There seems to be some common confusion among new webmasters when it comes to seo and sem. I’d like to take a minute this morning to help to clarify the difference between the two.

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Can you believe that there are only 47 more days left in this year? It doesn’t seem like it does it? This being said what big moves are you going to make over the next 47 days to ensure your web site is where you want it to be come 2008?

Have you visited the all new webmasters live search area? If so what is your MSN Rank? Curious to see how everyone is doing.

webmaster.live.com

MSN has opened its doors on its all new webmasters area for live search. The new webmaster area features some really great tools. You can submit your sitemap directly, check your sites MSN Rank, view your top ranked pages, view your top inlinks and outlinks among a bunch of other great info about your site and its standings within the live search.

Check it out: http://webmaster.live.com

Continued from Part One

Ok so now we have established the method of using keywords and phrase as link text and we have seen the great results of this method - so lets take this further.

When is the last time you had your site submitted to all major engines? If it has not been within the last 60 days, its about that time again.

Now this time when you have your submission done rather than using your sites name as the title, you will use one of your keywords. This will give you a huge amount of backlinks with your keywords being used.  In the last article I showed you how valuable this method can be - now imagine the results after you have submitted your site this way and gained hundreds of new links.  Beautiful isn’t it!

It has been announced that Google intends to shut down its operations with the pagerank campaign as of January 1st. Even with the new attempts to clean up its algorithms to weed out fake PR sites and PR sharing tactics with the recent pagerank update, it seems webmasters and SEM specialists are finding new ways around it.  It would seem the PR project is just more trouble than its worth and will be discontinued.

Are you freaking out yet? If you are I have proved my point well.

None of the above is true, its all BS, crap, untrue and just plain fake.

Now what would you do if it were true? Have you been working to promote your site with other engines? How are your SERPs looking or have you been focused only on building your pagerank up?

It would seem since the launch of the PR project that everyone has lost sight on building up a strongly promoted site with stable SERPs and put all of their time, efforts and money into reaching a higher pagerank.

Now don’t get me wrong, if your site reaches a high PR then thats great! I love the PR project and hope to do well with it myself. I am not against pagerank by any means.  I am however one for having a back-up-plan and resources to fall back on should something fail.

When is the last time you checked to see how many results you have in AltaVista, AllTheWeb, Live or even Yahoo?

Keep working to obtain a higher pagerank but don’t forget or loose sight of your search engine ranking positions either. Remember, there are other engines to promote your site with as well.

Besides, your are supposed to be building your site up to be found, enjoyed and shared by real people - not just search bots.

Wouldn’t it be great if you could instantly expose nofollow links on sites rather than having to view source each and every time? Well guess what! There is a fast, simple and oh yes FREE way to do this!

Excerpt from website:

“SearchStatus is a toolbar extension for Firefox and Mozilla that allows you to see how any and every website in the world is performing. Designed for the highly specialised needs of search engine marketers, this toolbar provides extensive search-related information about a site, all conveniently displayed in one discreet and compact toolbar.”

Simply brilliant!
More here: http://www.quirk.biz/searchstatus/

The most simply and actually most effective way to increase your sites SERP (Search Engine Ranking Position) is through link building. Now don’t rush away and go building up links until you read the rest of this article.

When working with link building you must somewhat think like the bots think. For example if a link to your site looks like this “STCFX” this tells the bots to associate the word “STCFX” with the url “http://www.stcfx.com”. There is nothing wrong with this as it is another link to your site. However lets try this a different way. Lets make our link with keywords like so “Web Everything” Now the bots will associate the words “Web Everything” with the url “http://www.stcfx.com”. Would you like to see the results of this method? Just check out the G results for these keywords.

Get It? Pretty great stuff don’t you think?

Ok so now you can see exactly how using keywords as your link text can greatly increase your SERP. Now this same method can be used for any site. What you want to do is pick out 2 keywords or phrases that reflect your site and focus on them when building your links.

I hope you all find this information useful!

Continued with Part Two 

All webmasters have at least one thing in common. We want more traffic and higher SERPs (Search engine results positions) for our pages. Most of us are always searching for more ways to achieve this.

Search engine traffic is essentially free targeted traffic so it is important that your site be listed by them. Web directories are also great places to have your website listed. If you don’t have the time, or maybe you don’t know which search engines and directories you need to submit to, you can use a site submission service to do it for you. This type of service will save you a tremendous amount of time in getting your website out there.

Another method you can use to promote your website is to take advantage of a site review service. This sort of service will give you an article written about your website, product, or service along with relevant text links which will appear within that content. Service like Web Everything are really an effective way to build your backlinks and increase your SERPs.

If you own a website you are always looking for new ways to get the word out about it. You want to see more traffic coming to your site and you want to see your pages show up on, or near, the first page of search results.

If you are limited on time or you just don’t want to spend hours and hours looking for places to submit your website you might want to use a site submission service. Basically a site submission service will submit your website to a list of search engines and directories. Services like Web Everything have already built up a list of the best search engines and directories so they are able to complete the submissions with maximum efficiency.

Another way to promote your website is to use a site review service. Typically you are given a write up, or review, about your site along with appropriate links. You get in content links which will help you in both traffic and SERPs.

To best avail from adsense marketing campaigns, you need a cheaper but reliable web hosting service at the outset. You can avail from a reseller hosting plan also. In order to develop a good seo website, it’s necessary to become skilled at all the available effective internet marketing strategies to increase your targeted traffic.