Moving right along in our do it yourself search engine optimization ( DIY SEO ). Today we will be taking a look at the bold tag. What are bold tags? Why use bold tags around keywords? How should I go about bolding keywords?

What are bold tags?

Bold tags look like this <b>KEYWORDS</b>. The result looks like this KEYWORDS. If you are using an editor like in WordPress, you can simply highlight your text and click on the “B” icon.

Why use bold tags around keywords?

When you wrap text in bold tags it says to search engines that this text is slightly more important that the rest and should be given a second look and taken in to account. So with SEO we want the search engines to give lots of attention to our keywords; we can do so in using bold tags.

How should I go about bolding keywords?

Firstly, in the case of using bold tags around keywords, more is NOT better. In fact, more is considered bad. What you will want to do is use this bolding method ONLY 2 or 3 time on a page. If you have three major keywords you can bold each one but do this only once on a page. Two or three bolded keywords on a page is plenty. If you overdo this you will see results but I assure you that you wont like them. You will anger the “Search Gods” and they may very well drop your site from their results. Play nice and play smart.

Regarding the strong vs bold question

Yes WordPress uses strong tags rather than bold tags. Whats the difference? With regard to SEO, none. Wc3 considers the strong tag as a replacement for bold, however when it comes to search engines they are both given equal treatment.

Basic SEO Steps

• SEO : Getting Started
• SEO : Step One : Keyword Research
• SEO : Step Two : Meta Tags
• SEO : Step Three : Header Tags
• SEO : Step Four : Content
• SEO : Step Five : Paging Structure
• SEO : Step Six : Bold Keywords
• SEO : Step Seven : SEO Images
• SEO : Step Eight : Sitemap
• SEO : Step Nine : RSS
• SEO : Step Ten : Submissions

About The Author

Written by MissDanni
MissDanni is a jill of all trades, from web design to web promotion and everything in between, you might just say web everything. Working in the web industry since 2000 she continues to learn new things everyday. "Nothing is impossible if you are willing to take the time to learn and make mistakes."

Other posts by MissDanni

Tags: diy seo, keywords, SEO, seo help, seo tips

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