From what I hear Y! and G! are at it again.

Rumor has it that the two big letters are in discussions about a future merger. Not that this is the first time we have heard this, however its looking like this might be the last.

What will this mean for the rest of us?

At this point its really hard to say. Will publishers have to make a choice between displaying one or the others ads or will there be an all new market?

How about PPC?

Will a campaign be placed with the combined efforts of both or will they still act independently?

Many questions and very little answers are being released at this point. About the only thing that can be said for certain is that Y! has announced it will once again be using G’s results as part of its search listings. I only hope they know what they are doing as this could make for a pretty big mess. In my opinion.

About The Author

Written by MissDanni
MissDanni is a jill of all trades, from web design to web promotion and everything in between, you might just say web everything. Working in the web industry since 2000 she continues to learn new things everyday. "Nothing is impossible if you are willing to take the time to learn and make mistakes."

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